What would happen if we used the metaverse to generate an impact in the real world?
We needed to address a real problem: pet homelessness. We needed to find a way to incentivize dog adoption and motivate our audience
We needed to address a real problem: pet homelessness. We needed to find a way to incentivize dog adoption and motivate our audience
to donate to the Pedigree Foundation.
BBDO and Koll3ctiff invited us to produce their idea of the FOSTERVERSE.
A place in the metaverse in Decentraland where your virtual avatar could help homeless dogs find their 'forever home'.
Each of the dogs rescued by the Pedigree Foundation would have its NPC version in the metaverse. These dogs will be ‘fostered’ by Decentraland landowners who host the dogs on their property for everyone in Decentraland to meet and interact with. Once the dog is adopted in real life, Pedigree contacted you and was in charge of delivering this puppy to your home. Immediately, it disappeared from the metaverse. From web 3.0 to life 2.0
In order for that system to work, the user should first visit the Pedigree site and choose one of the shelter dogs to temporarily foster,
and then download the free 3-D NPC model of that pet to take it to Decentraland.
Finally, this generous action would be rewarded through various NFT avatar elements within Decentraland, which would help
spreading the campaign within the metaverse.
Happy to work alongside Koll3ctiff, pushing the boundaries of creativity and inspiring new levels of imagination and execution of ideas.
